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Cleared for Takeoff: The Ilumifly Blog.



From Grief to Growth: Florence Fanelli’s Path to Purpose and Possibility
In this episode of The Launch Pad, Florence "Flo" Fanelli shares how her journey through international service and personal loss led to a profound transformation. From grief to growth, Flo opens up about finding purpose in pain and building a life rooted in healing, resilience, and community.

Gus Martinez
Jun 262 min read


Top SEO Trends in 2025 Every Small Business Owner Needs to Know
As we head into 2025, the SEO landscape is evolving fast. From AI-generated search results to Google’s updated performance metrics, visibility now depends on more than just keywords. In this article, we explore the top SEO trends every small business should know, plus how Ilumifly can help you stay ahead, get found, and rank higher.

Gus Martinez
Jun 133 min read


AI Is the New AOL. They Ruined It, and That Might Be a Good Thing
Back in the early internet days, I felt like a digital wizard. I knew the secret spots, the commands, the workarounds. Then AOL showed up and handed out the keys to everyone.

Gus Martinez
Jun 93 min read


From Peace Corps to Fierce Heart: Jenny Haddle’s Journey of Growth and Wellness
In this episode of The Launch Pad, Jenny Haddle shares how her global experiences, yoga practice, and entrepreneurial mindset led to the creation of Find Your Fierce Heart, a wellness brand rooted in authenticity, resilience, and personal growth.

Gus Martinez
Jun 52 min read


Are You Sure Your Content Wasn't Written by a Robot? Spotting the AI Touch in Your Copy
A menacing humanoid robot with glowing red eyes types on a vintage typewriter under a desk lamp, surrounded by crumpled pages filled with cliché phrases, emojis, and awkward language, satirizing the unmistakable signs of AI-generated content.

Gus Martinez
May 283 min read


Confucius Didn’t Say That (But I Did): Why I’m Taking Over Your Feed with ‘Fake Deep’ Wisdom.
If you’ve been on LinkedIn or Instagram lately, you’ve probably noticed the same thing I have: a flood of AI-generated sunsets,...

Gus Martinez
May 203 min read


Why Your Small Business Needs Strong Security Policies (And How Ilumifly Can Help)
Small businesses are under more pressure than ever to prove they take security and privacy seriously. Ilumifly’s new service helps you create Strong Security Policies tailored to your business, so you can build trust, meet client requirements, and reduce risk without the overwhelm.

Gus Martinez
May 194 min read


🎧 Mission: Name That Podcast 🎧
Two voices. One mission. Ilumifly is launching a podcast for small business owners, creators, and curious minds and we need your help naming it. From automation tips to marketing magic, it all starts with a paper plane.

Gus Martinez
May 141 min read


10 AI-Powered SEO Prompts to Boost Your Small Business
Want to boost your search rankings without hiring an expensive agency? These 10 AI-powered SEO prompts help small business owners optimize Google profiles, site speed, headers, backlinks, and more using tools like ChatGPT. It’s a smarter, low-cost way to get found online.

Gus Martinez
May 134 min read


Unlocking YouTube Secrets: How Small Tweaks Can Elevate Your Brand Game!
Discovered some simple YouTube secrets this week, like using asterisks for bold text and adding full https:// links for clean, clickable social icons. Small tweaks, big impact. When your content looks polished, your brand stands out. Keep learning, keep leveling up.

Gus Martinez
May 113 min read


Inbox Overload: A Simple Guide to Email Efficiency for Small Business Owners
Email overload is more than a nuisance, it’s a productivity killer. For small business owners and service pros, a cluttered inbox can mean missed leads and lost time. In this post, we cover practical strategies like Gmail filters, templates, automation tools like Zapier, and inbox management apps to help you streamline communication and reclaim your focus.

Gus Martinez
May 83 min read


Why Relying Solely on Etsy Limits Your Business Growth and How to Build Your Own WebSite
Relying solely on Etsy can limit your business growth with high fees, limited branding, and unpredictable algorithms. Building your own website gives you control, better SEO, and long-term brand power. Use Etsy as a tool, not your entire strategy.

Gus Martinez
May 74 min read


Transform Your Small Business Website: The Hidden Systems Big Companies Don’t Want You to Know About.
Big companies rely on systems behind the scenes to scale effortlessly — but no one talks about them. This post reveals the hidden website strategies small businesses can steal to streamline operations, improve UX, and drive conversions.

Gus Martinez
May 74 min read


SEO and AEO: Unraveling the Future of Search for Small Business Success
As search evolves, small businesses need to think beyond Google. SEO helps your site rank in traditional searches, while AEO ensures your content is ready for AI tools like ChatGPT and voice assistants. Both strategies work together to boost your visibility. Learn the key differences and how to use SEO and AEO to grow smarter in today’s digital world.

Gus Martinez
May 74 min read
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