Confucius Didn’t Say That (But I Did): Why I’m Taking Over Your Feed with ‘Fake Deep’ Wisdom.

If you’ve been on LinkedIn or Instagram lately, you’ve probably noticed the same thing I have: a flood of AI-generated sunsets, stock-photo CEOs staring wistfully into the distance, and vague motivational quotes that sound like a fortune cookie got a marketing degree.

“Grind harder.” “Dream bigger.” “Hustle now, champagne later.”

These posts rake in engagement like they’ve discovered the secret to life, and somehow, actual advice about how to run or grow a small business gets buried underneath all that pixelated glitter.

So, what gives?

Not Confucius, but close. Automate your funnel, eat for life.

The Engagement Trap

We’ve somehow entered an era where style beats substance. The more abstract the quote, the more it resonates, ironically. There’s something almost comforting about consuming content that feels insightful, even when it says absolutely nothing. But if you’re a small business owner trying to navigate automation, digital marketing, or lead gen strategies, it’s frustrating watching useful, actionable advice get drowned out by pretty nonsense.

Case in point: According to HubSpot, businesses that take the time to research and understand their audience can increase conversions by 70%. But no one’s reposting that stat with a moody mountain background and the hashtag #wisdom.

Enter the Fake Deep Wisdom Guerrilla Campaign

Ilumifly’s Guerrilla Campaign: Paper planes, big impact.

In response to this trend, I (Ilumifly) am launching a satirical guerrilla campaign focused on "fake deep" wisdom. The twist? Our quotes will be grounded in actionable business strategies, cleverly wrapped in humor to engage entrepreneurs and creatives alike.

Picture this: instead of mindlessly scrolling through clichés, you might come across something like, “Give a man a lead and he’ll sell for a day; teach him to automate, and he’ll sell for a lifetime.” This quote not only elicits a chuckle but also highlights a crucial business truth. Research shows that companies using automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing costs.

It's not merely about poking fun; it’s a call to arms against engagement culture. Let's awaken our feeds with authentic content that’s smarter and, yes, more engaging than the usual scroll-filler.

A Taste of What’s Coming

Here’s a sneak peek:

⚡ “I came. I saw. I zapped it.”– Julius Caesar, Zapier power user (probably)

We’re not saying Julius would’ve built a lead pipeline with Zapier, but… maybe he would’ve. Automation saves small businesses an average of 6+ hours a week, and companies using marketing automation report a 451% increase in qualified leads. That’s not fake-deep, that’s deep-deep.

🌅 “Why do manually what automation can do silently while you sleep?”– Sun Tzu, probably

Business isn’t war, but Sun Tzu would’ve loved a CRM that emails leads before sunrise. If you’re still manually chasing tasks that a simple Zap or Flow could handle, you’re losing time and money. According to McKinsey, automation can reduce repetitive workload by up to 45%.

🪑 “If content is king, then SEO is the power behind the throne.”– Game of Thrones, Small Biz SEO Department

You can post all day long, but without strong SEO, your content is whispering into the void. The first five organic results on Google account for 67.6% of all clicks. That’s why smart businesses optimize their blogs, metadata, and on-page content like their survival depends on it, because it kind of does.

The Mission: Inject Meaning Back into the Scroll

This campaign is satire, sure. But it’s also a quiet rebellion. We want people to think again about what they’re engaging with and why. We want business owners and creators to get smarter, not just more motivated.

So, follow along. Laugh. Share. Steal a quote. Learn something useful while pretending you just came for the aesthetic.

Because in a world full of empty inspiration, maybe it’s time your scroll delivered something more.

Let’s fly.